Commercial assistance

A global business with local presence in Nigeria

Throughout its history, Lesaffre has forged a strong sales presence in the field in Nigeria to guarantee its local objectives. Lesaffre team and Lesaffre’s Nigerian distributor – BA Nigeria Distribution Ltd – work in synergy and handle customers with care and attention.

Our distributor BA Nigeria Distribution is Nigeria’s leading consumer product sales and distribution company. Recognizing that the needs of the Nigerian market are large and spread across a wide geographical area, BA Nigeria Distribution has developed a supply chain network of branches, and a professionally-trained sales force to serve all distribution channels throughout the country.

Thanks to this commercial expertise in the field, Lesaffre better understands the expectations and requirements of Nigerian bread-making professionals and endeavors to provide the right products and services.

Attentiveness to clients and consumers

Wherever clients are in Nigeria, and whether they are artisans or industrialists, they can count on:

Appropriate points of contact who are well-informed about their expectations
The latest technical tools for stimulating innovation, field support that fosters the transfer from project to product, and much, much more.

Lesaffre’s sales organization in Nigeria is structured to be able to offer clients not only the expertise and industrial machinery of a global group that is a benchmark in the field of yeasts and yeast extracts, but also a local service that is as closely aligned to their needs as possible. The Lesaffre Sales & Marketing Department and the BA Nigeria Distribution team interact daily, to perfect this personalized approach to meeting customer expectations.

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